Who I Am

I turn complexity into strategy.

Strategy | Brand | Content | Digital Growth | AI-Driven Insight

I’m a marketing strategist with 15+ years of experience helping organizations grow across healthcare, media, retail, education, and consumer sectors. My work sits at the intersection of brand, content, digital strategy, and audience insight. I focus on turning complex business challenges into clear strategies that people can understand, trust, and act on. Most recently, I lead marketing and content strategy within the fertility and surrogacy space, building messaging, thought leadership platforms, and lifecycle strategies for both B2B and consumer audiences. I’m especially interested in how storytelling, strategy, and AI-driven insight can work together to create stronger brands, better customer experiences, and more effective marketing systems.

Isabella Lobo

Past Employers
Current Employer
Personal Qualities

My philosophy involves great effort and honesty.

Critical Thinker

When I read, hear, speak, or write something, I review it by asking questions, analyzing it, and making judgments about it.

Problem Solver

My ability to think critically and analyze problems helps me make decisions and find solutions.

Trends Forcaster

My goal is to keep informed of developments in the field of digital marketing and branding. I never stop learning.

Work Ethic

I like to be on time, maintain concentration, and give my task my whole attention. Professionalism and the desire to improve my work by constantly taking initiative to boost productivity are essential.

Think Outside The Box

I enjoy exploring ideas that are creative, unusual and that are not limited or controlled by rules or tradition.

Persuasive Leader

I cherish each and every person I work with. I like being aware of their needs and talents, and put myself in their shoes to understand their thinking. I always appreciate their contribution to the team. and let them know by expressing my gratitude for them.

Education

In my opinion, personal growth never stops.

AA - Performance of Dramatic Arts

2006- 2010
National Conservatory of Dramatic Arts
NCDA - D.C.

BS - Economics/Int. Business

2002- 2004
Strayer University - D.C.

ASBA- General

1998- 2002
Northern Virginia Community College - NOVA - VA

Multi-Sensury-Math I

2021-2021
Atlantic Seaboard Dyslexia Education Center - ASDEC - Online

SOSTAC® Associate

2021-2021
SOSTAC® Planning Online

Programmatic Ads Essentials

2022- 2022
Basis Technologies Online

AI Marketing Strategy Certification

2023- 2023
University of Virgina Online
Certifications

In the digital era, staying current is essential.

Hobbies and Interests

Our diverse hobbies set us apart.

Performance
Arts
Workout
Technology
Languages
Experience

My qualifications are supported by years of experience.

Head of Marketing & Content Strategy, Fairfax Surrogacy | Remote

June 2024 ─ Present

I lead enterprise marketing and content strategy for a national surrogacy organization, operating within a complex and highly regulated healthcare environment.My work focuses on building clear, human-centered narratives that guide intended parents through deeply personal journeys while supporting business growth. I develop and scale content platforms, messaging frameworks, and lifecycle strategies across both B2B and consumer audiences.

  • Strengthened brand visibility and market presence across key audiences
  • Improved engagement through educational content and lifecycle strategies
  • Built and scaled content platforms that support trust, education, and decision-making
  • Optimized marketing performance through data-informed strategy and continuous refinement

English Language Learner Instructional Support, DCPS | Washington, D.C.

September 2020 ─ 2024

As an English Language Learners (ELL) teaching support, I help students keep track of their progress while maintaining the growth of their mother tongue. I work with teachers and staff to provide support for the creation of culturally and linguistically appropriate learning environments in the classroom, language modeling and facilitating data collection, strategies for supporting each stage of language acquisition, and other research-based practices.

  • Assist teachers and other professionals in the school achieve further institutional goals  
  • Assist ELL and K–5 special needs kids in all academic areas 
  • Support students learning English as a second language 
  • Support and teach small groups in the ELA area
  • Fill in for teachers in all subject areas as necessary

Digital Marketing & Branding Strategist, ODISEA DC Digital Marketing & Branding Agency | Washington, D.C.

July 2010 ─ August 2021

I'm responsible for the digital strategies as a digital marketing strategist. In order to maximize ROIs across all channels and platforms, I plan, design, implement, monitor, and analyze the results of our brand and our clients using Google Analytics. I oversee brand management and SEO and SEM optimization for marketing teams. I manage, advise, and educate our marketing team as well as the demands of the industry.

  • Create, plan, implement, and monitor the digital marketing strategy of the brand and its clients
  • Use consumer insights and data to help the brand achieve its goals   
  • Identify the demographics of our clients' target buyer personas using market segmentation
  • Track return on investment (ROI) and key performance indicators (KPIs) to assess brand success on a regular basis and adjust strategy as needed
  • Supervise, train, motivate, and guide team members
  • Manages the budget for the digital marketing team
  • Make use of search engine optimization (SEO) to analyze web traffic, identify opportunities, and boost brand visibility
  • Manage digital search engine marketing (SEM) channels such as pay-per-click (PPC) AdRoll, and Google Ads
  • Collaborate with content creation and ensure that it complies to the marketing plan
  • Use and oversee the various digital marketing platforms, such as paid media, email automation, social network accounts, and email automation 
  • Choose the tools that will best communicate the brand's value proposition
  • Stay current on consumer-relevant developments and technologies; look for ways to incorporate them into your entire plan
  • Recognize industry best practices and adapt to them
  • Keep an eye on company competitors' marketing initiatives and modify our plan to comply with industry benchmarks 
  • Develop brand equity and value by putting into place sustainable frameworks
  • Consistently evaluate if the organization's goals and the brand's objectives line up
  • Optimize digital campaign performance for clients and develop and execute recommended improvements throughout the year

Marketing & Event Consultant, Latin Opinion Baltimore Newspaper | Baltimore, MD

January 2015 ─ August 2017

As a marketing consultant, I assist businesses in understanding their clients. Identify marketing strategies that will efficient and effective reach their target demographics. I also provide advice on how to interact most effectively with their potential customers, who may be found online or offline.

  • Conduct market research in order to identify new event opportunities
  • Manage brand and public relations to promote events, resulting in a 50% increase in brand equity
  • I serve as a liaison between clients and the newspaper

Marketing & Event Director, Taberna del Alabardero | Washington, D.C.

February 2013- August 2014

As the director of marketing and events, I organize events and develop marketing strategies to assist promote a Taberna's work. I am in charge of the administrative and planning tasks involved in organizing TDA's calendar of events. I am also in charge of the restaurant's traditional and online marketing initiatives.

  • Direct PR events and media contacts
  • Develop and maintain clients’ relation
  • Leverage SMM proficiency and optimized 80% of new results
  • Design strategies and manage multi-channel marketing campaigns with an increase of 60% in sales

Marketing & Event Assistant to Catering Director, Bon Apetit Food Mgmt.- Georgetown University | Washington, D.C.

June 2007- 2013 August 2013

I'm a motivated and well-organized events assistant who does venue research and booking, vendor contract coordination, and prepares and organizes the necessary regulatory documentation. I assist with setting up and taking down decorations on the day of events, keep an eye on the delivery of supplies, and make sure everything runs properly.

  • Design, plan, and manage marketing for all catering events
  • Manage clients and PR to increase brand equity
  • Resolve customer issues
  • Coordinate management and staff training
Skills & Languages

I have a perfect knowledge in these areas

My career path has led me to learn a variety of things and keep me interested in this field. Perfection is achieved through practice.

97%

Content Marketing

95%

SEO & SEM

90%

Content Creation

100%

Digital Strategy

95%

Google Analytics

80%

Programmatic Ads

80%

E-Mail Marketing

80%

E-Commerrce

97%

Copywriting

95%

Social Media Marketing

90%

Branding

100%

Team Collaboration

95%

Communication Strategy

100%

Spanish

100%

English

90%

Italian

Portfolio

A few included previous Works

Copywriting by me, and all visual content and idea was created in collaboration  with Graphic Designer, Juan Camilo Escobar,

Reference

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~Jhon Doe, CEO Twitter
Reference

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~Danna Smith, CFO Snapchat
Contact me

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